The mantra of Pedrali Furniture is: “Beauty, Tradition & Innovation.”

Beauty:  Beauty can take many forms, but for Pedrali it’s not just in the aesthetics of furniture but in the function of design, the durability of material, and the precision of craftmanship. Through a combination of these elements (and many more) they produce some of the most well-respected contemporary furniture for commercial and residential markets, globally.

Tradition:  Established in 1963 in the quaint town of Palazzolo sull'Oglio in Northern Italy, the roots of this company are firmly planted in its Italian heritage. Pedrali pride themselves on 100% Italian design and manufacturing, and true to the reputation of Italian production, Pedrali deliver world-class products in both design and material.

Innovation:  Pedrali employ a rigorous and careful research process that allows them to capitalise on cutting edge technology, putting them ahead of the curve when it comes to innovation.

Alongside innovation sits sustainability, something that Pedrali are also deeply passionate about. With respect for the environment driving this process, sustainability is at the forefront of their minds, from the design process through to manufacturing stages.

To keep their products interesting and fresh, Pedrali also invest in exciting collaborations with multiple designers. They see this is as a growth process for the business, an initiative that mobilizes brilliant minds to create ground-breaking and innovative furniture.

One such collaboration is with Italian industrial designer, Odo Fioravanti. Graduating from Industrial Design at Milan Polytechnic in Italy, Fioravanti has worked as an industrial designer since 2003, also dabbling in graphics, exhibition design, journalism and teaching. His work has received multiple industry awards and been featured in international exhibitions.

Fioravanti’s approach to object design is beautifully understated, “I think there is something deeply honest in the fact that objects do their job, which is enter people’s lives gracefully, gently and then somehow take different meanings day to day.”

Fioravanti and Pedrali are aligned in the quest for innovative solutions and original products that are backed by quality research and technology, giving rise to the indomitable “Snow” chair.

This chair’s playful shape, clean form and adaptability to both inside and outside environments has cemented the Snow as a versatile classic. Made from injected polypropylene of the highest quality, the chair is lightweight yet durable, the design also making it easily stackable.  

This award-winning chair is a testament to Fioravanti’s gentle approach to object design, its simplicity allowing it to live in multiple settings; from corporate break out areas, to cafes and restaurants, or simply around the kitchen table.

We have the Snow available in multiple colours, a perfect opportunity to inject some colours into these dark days.

Get in touch for more details.